For their 2010/11 Winter Collection, Westbeach is collaborating with Keep-A-Breast to help raise funds and increase awareness of the ongoing battle with breast cancer. Thirty per cent of online, and ten per cent of retail sales of the jacket will be donated to Keep-A-Breast to support the cause.
Westbeach says the jacket “will feature a unique printed lining showcasing anonymous images of all shapes and sizes of, you guessed it, boobs! By placing this print on the inside of the jacket our goal is to make a personal statement and keep the idea and cause close to the wearer’s heart! The Jacket will also feature a DIY breast self-check guide hidden in the pocket.
To find out how you can get more involved in this project, visit Westbeach’s website.