Kevin Sansalone, Travis Williams, Joni Makinen, Pat McCarthy, Simon Chamberlain and Kendra Starr all have at least two things in common. They’ve all had a huge impact on snowboard and they’ve all had an Option board under their feet at one time or another.
Simply put, Option has been around for ages. I remember browsing the first issues of Snowboard Canada I ever purchased, and drooling over Sansalone’s pro models.
And, despite some economic woes, the 2009/10 line looks as good as ever. Transworld Business has a preview of the line including Patrick McCarthy’s pro model – the PMAC – and the women’s freestyle Echo.