About

FrontLipped was born out of a mixture of boredom and necessity in the spring of 2008. At the time, I didn’t feel as though any of the major snowboard websites were doing the Canadian side of the industry justice. I decided to pick up the scraps, and started publishing as much of the Canadian content that was slipping through the fingers of Transworld and Snowboard Canada, as I possibly could.

Nearly 10 years later, the media space has completely changed with the uptick of social and mobile media. We have never before had so much content at our fingertips, but there are still very few media outlets that speak their minds and risk pissing off potential advertisers.

Will FrontLipped ever be updated on a (semi) regular basis? Will I ever find the time to start creating the original content I’ve always wanted to? The answers to all these questions and more or sure to come, all you have to do is follow along.

Thanks for reading,

Jason Petznick

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